In the mission for classic charm, Swiss high-end skin care brand name La Grassy field has actually reimagined their counters’ aesthetic appeals in Paris, exposing a brand-new high-end appearance.
La Grassy field simply released their brand-new shop style at Galeries Lafayette, the 70,000sq m flagship high-end outlet store in Paris.
” We are extremely thrilled about the launch of La Grassy field’s brand-new shop style and visual retailing. This is, to us, a brand-new brand name declaration, which we feel completely represent our mission for classic charm.
” And no place embodies the essence of that timelessness more than La Grassy field’s birth place, Switzerland,” stated Greg Prodromides, primary marketing officer of La Grassy field in a press declaration.
” Undoubtedly, La Grassy field’s brand-new shop style– established internally by Stana Pijunovic, internal chief designer– is motivated by the genuine sophistication of Swiss modern architecture,” he included.
Swiss designers specify Swiss modern architecture as a design that is at when raw and refined, stealthily easy in its execution, physically extreme– enforcing even– yet constantly in poetic balance with the surrounding landscape.
Also, La Grassy field’s brand-new visual retailing visual incorporates the school of Land Art, a conceptual technique rooted in nature itself.
Utilizing wood and mineral components, natural and worthy products, it has to do with commemorating the vigor and charm of nature while showing a deep regard for it.
In the brand-new shop, commissioned sculptures that represent each of La Grassy field’s essential skin care collections highlight the link in between La Grassy field and art.
The brand-new La Grassy field counter consists of an intimate assessment area, a digital, interactive item experience table and a personal payment location behind a Mondrian-inspired divider for included personal privacy.
The Galeries Lafayette Haussmann counter is the very first in an around the world roll-out of the brand-new shop style.