Amazon has taken its fashion-centric good digital camera, the, from the closet to the runway throughout this 12 months’s New York Trend Week in a transfer to construct credibility for the limited-release product.
Ladies’s clothes designer Prabal Gurung used the Echo Look to create his Fall 2018 digital look guide, aka the set of pictures that present the garments in a designer’s newest line. Amazon additionally arrange an Echo Look to take images and movies at Gurung’s runway present on Sunday in New York.
“Echo Look gives the proper marriage of vogue and tech and permits for us to showcase the ladies in our garments in a brand new, revolutionary and thrilling means,” Gurung mentioned in a press release.
The Echo Look is essentially the most area of interest product in Amazon’s good speaker lineup. The $200 gadget is a photograph and video digital camera with a built-in good speaker, which implies you may give it voice instructions by way of Alexa, Amazon’s digital assistant.
The Echo Look’s foremost give attention to vogue makes it stand out from different Echo audio system. The digital camera takes full-body selfies and makes use of the photographs to provide vogue recommendation by way of its app.
This is the way it works: In the event you’re torn between two outfits, you are taking selfies in every and submit the images to the app’s Type Test function. The app will then provide you with a advice by displaying the proportion it favors every outfit.
In contrast to different Echo audio system, the Echo Look is simply out there by way of invitation.
Amazon’s collaboration with a longtime designer is an instance of how the corporate is attempting to strengthen the Echo Look’s vogue bona fides earlier than it releases the product to most people. (An Amazon spokesperson confirmed that the corporate will ultimately make the Echo Look out there to anybody, however declined to say when). Amazon may even work with the style magazines Vogue and GQ to publish curated content material on the house display screen of the Echo Look app starting Feb. 19.